PROJECT TITLE: Scamp Brewing CO.

IDEA: Create a couple beer logo concepts

CONCEPT: In college we had an assignment to put 2 businesses together and create a brand for it…i.e a suds and duds. Already having decided I wanted to create a beer logo I decided to mix that with my love for travel and the camper I live in, my vintage 1982 Scamp. The main concept I wanted a logo that had the vintage look you might see on an old beer can, with  a modern flair to it, I thought the script font did the job and with a bold secondary font gave the look I was after. I too love coming up with taglines so I added a couple to tie in with my concept.

Idea 2 I wanted to create some visually cool typestyle signage, a logotype that could work for a brick and mortar brewhouse.

And idea 3 just came from playing with fonts and trying to customize them. Slight concept of a road sign.

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